JPKP / INSIGHTS / NOTES
Thinking out loud.
Short pieces on the decisions behind the work — design, motion, typography and the parts of engineering that are really design.
29 AUG 2026
Why Your Business Needs a Website in 2026
For a business in Haryana in 2026, the website is where most customers form their first impression - here is what it actually has to do.
Read → 20 AUG 2026Motion with intent, not decoration
Why most scroll animation makes a site worse, and the three questions we ask before adding any.
Read → 13 AUG 2026Type as identity: choosing one voice
Why we usually build a brand's whole system on a single typeface — and how we choose it.
Read → 6 AUG 2026Performance is a design decision
Speed isn't something engineering fixes at the end. It's a design constraint from the first sketch.
Read →